Are you trying to jumpstart your SEO marketing efforts but don’t have a big budget to invest in the necessary tools?
You’re not alone.
Data shows that SEO-generated leads have a closing rate of 15%.
If your startup business wants to reach and exceed that number, you’ll need the right SEO solutions to fuel your strategies.
While many apps and platforms, including the best tools to create excellent and engaging content for your website, aren’t cheap, there are reliable SEO tools you can use without breaking the bank.
This guide covers the top four affordable SEO tools you can leverage to kick off your startup business’s SEO efforts.
Let’s dive right in.
1. Vista Social
Vista Social is a social media marketing management platform best used by agencies.
As an agency, the platform can help you boost your client’s social media visibility through post automation and scheduling.
Vista Social also streamlines other crucial social media management tasks, such as responding to messages from one platform to increase audience views and engagement.
The big question is, how does Vista Social’s social media management platform help with your SEO efforts?
A lot since it allows you to do the following:
- Share your SEO content across your social media channels. You can seamlessly plan and schedule your SEO posts for auto-publishing to make your content more visible and reach more audiences.
- Host contests and giveaways. You could make linking to your SEO content on your website one of the requirements for participating in your social media contest.
For instance, if you share your contest announcement on your Instagram Reels, add the link to your SEO post and include specific or relevant IG Reels hashtags.
Vista Social streamlines your social media marketing efforts to support your SEO strategies. Its other main features include the following:
- Social analytics. Vista Social offers a centralized, intuitive dashboard to track your SEO content’s performance on social media. It also lets you auto-generate reports.
- Social listening. Discover valuable insights with the platform’s social listening tool. It can help you uncover topics to understand audience sentiment and how it impacts your SEO content performance and brand health.
Learn more about the platform and its features from this comprehensive review of Vista Social.
Vista Social offers a free plan. You can try the paid (Pro at $3 per month for each social profile) plan for 14 days.
2. SurferSEO
If you want to optimize your (and your client’s) website content, such as blog posts and articles, SurferSEO is for you.
SurferSEO is a reliable tool that helps content writers create SEO content.
The tool analyzes Google’s top-ranking pages based on your target keywords.
For example, if you target keywords such as “popular compliance software,” SurferSEO gives you content suggestions to help you rank higher in Search Engine Results Pages (SERPs).
The tool eliminates the guesswork in your SEO content writing process.
Instead, it equips you with analysis-based information to help shape and inform your website content creation.
SurferSEO offers the following recommendations to improve your content score:
- Relevant keywords that helped top web pages rank and that you should include in your content.
- The number of times you should insert the specified keywords.
- The optimum number of images, headings, paragraphs, and word count.
- The terms to use.
- The topics and questions you should address in your content.
SurferSEO can be a perfect tool to help you provide keyword-optimized blog posts and articles if you offer SEO content writing services.
The tool offers other notable features, such as an SEO audit tool that tells you the aspects of your SEO to improve.
It also provides an outline generator via Artificial Intelligence (AI) technology to help your team of writers write content faster.
Combine the power of SurferSEO with a reliable content writing guide to create quality content with higher chances of ranking better in SERPs.
SurferSEO offers a free plan, and paid subscription starts at $49 per month.
3. monday.com
Successful SEO marketing requires handling a lot of tasks and collaborating with your team seamlessly.
You’ll need a reliable task management tool to manage your SEO marketing projects and workflows, from comprehensive keyword research to developing your content tracking strategy.
One such tool is monday.com.
monday.com is an open platform that lets you combine apps and integrations to build or customize your workflows to fit your unique business needs.
The platform’s work management tool includes essential features to help teams work efficiently, from managing projects to creating a recruitment pipeline.
Use monday.com to create a custom workflow for your SEO marketing tasks and teams. Doing so helps ensure alignment across your team members and tasks.
For instance, a centralized workspace and tools for collaboration help ensure that the team member doing keyword research is synced with the person who creates the topics.
The people responsible for doing content updates will also know when to make changes and what updates to make.
Plus, the team members building links can easily see which specific SEO content to prioritize, so they avoid building links for less important pages.
You get the drift.
SEO marketing can be chaotic, but a reliable task management tool can bring order to everything.
monday.com’s key features include the following:
- Dashboards that provide real-time insights
- Automations to streamline repetitive work
- Kanban boards to help with prioritizing tasks and balancing demand
- File uploading to give context to tasks
- Task and project milestones and dependencies visualizations through a Gantt chart
- Forms that allow teams to collect and manage work requests in one place
monday.com has a free plan (for up to two seats or users), and the paid subscription starts at $8 per seat or user per month.
4. Canva
SEO is more than written texts.
You also need images and other visual content to boost your web content’s visibility and raise your SERPs ranking.
Why? Because visuals add more value to your content.
The more valuable your content is to visitors, the more traffic your website gets.
Popular graphic design tool Canva can help you create custom images, infographics, videos, animations, and other visuals for your SEO content.
Canva offers hundreds of thousands of templates you can easily get inspiration from and customize to make your own.
The tool’s intuitive interface and editing options make creating your SEO visual content quick and easy, even without tons of graphic design experience.
Canva also offers other essential tools, such as:
- Brand kits to ensure brand consistency across your visual content for SEO
- App integrations to bring all your workflows into one place
- Smart mockup templates and tools to help you create product mockups quickly
You can use Canva for free or get a monthly paid plan for $12.99.
Find the best yet affordable SEO tools for your startup
SEO tools don’t need to be expensive to help you get the results you want.
Developing the right strategies and starting with budget-friendly SEO tools can help kick off your campaigns, helping your efforts succeed.
What other affordable SEO tools are perfect for startups on a tight budget? Feel free to share your suggestions with us in the comments section below.