# Blog - ESOS
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Dec 29, 2022

4 Budget-Friendly SEO Tools for Startup Businesses

Are you trying to jumpstart your SEO marketing efforts but don’t have a big budget to invest in the necessary tools?

You’re not alone.

Data shows that SEO-generated leads have a closing rate of 15%.

If your startup business wants to reach and exceed that number, you’ll need the right SEO solutions to fuel your strategies.

While many apps and platforms, including the best tools to create excellent and engaging content for your website, aren’t cheap, there are reliable SEO tools you can use without breaking the bank.

This guide covers the top four affordable SEO tools you can leverage to kick off your startup business’s SEO efforts.

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Dec 2, 2022

11 Features of Modern Web Design

The appearance of websites is shifting. The requirement for timely, relevant, and exciting content is constant, but new factors that can increase website impact are constantly being developed.

While some of these features work to quickly capture user attention or improve their experience across all devices, others help tell stories and describe the spirit of your business. It’s not needed to use every feature at once (doing so can result in a crowded and confusing experience), but picking particular pieces that are in line with the objectives of your brand and website can help boost overall impact.

We’re breaking down the most critical elements of modern website design you can use to improve the functionality of your site to assist you in focusing on and selecting the best components for your site.

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Mar 27, 2022

7 Reasons Why Blogging Is Essential for Your Business

These days, all marketers should know how important building a positive online presence is for businesses. From SEO to going viral on social media, creating the right content can drive traffic and sales in innumerable ways.

It has been revealed that 77% of internet users read blogs. Therefore, failing to produce a blog to engage with your market is not an option.

In this article, we will explore some of the top benefits blogs are bringing to your business and why they are becoming such a crucial part of digital marketing.

Position your organization as industry experts

It can be difficult to establish a strong brand reputation. However, earning one will make it far easier to increase market share and sales.

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Jan 18, 2022

How to Search Engine Optimize Your Blog Content

Search Engine Optimization is very important if you want to share the contents of your blog on the internet, or if you want more people to visit your blog. Search Engine Optimization is a huge marketing strategy, and there are SEO companies all over the world that provide the service.

There are many SEO companies that can guide you on how to best utilize the search engine optimization for your website or your blog. If you just type SEO Company on Google, you will see dozens of result pages filled with websites of companies which offer these services.

But in this article, I will guide you on how to search engine optimize your blog content yourself. Google’s new algorithm for search engine optimization is very advanced, and it looks for many things on your website or blog, like domain name, content etc. It looks to see if the content is unique or if it has been copied from somewhere else and so much more. So here are a number of ways to SEO your blog.

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Dec 22, 2021

How Mobile, Voice & Social Are Changing SEO

We all know that Search Engine Optimization is becoming the next big thing. Mainly it appears to have a bright future in marketing. For those people who don’t know what Search Engine Optimization is, it is when a website or a blog appears in the results of a search engine query without the search engine being paid. Online marketing is now a huge market and it attracts a large demographic every day, so it is natural that the marketing industry would try to hire SEO company to help them increase the number of visits their websites receive by making their website appear on the search engines. 

SEO Company would target many different areas in a search engine, like they would try to make your content appear on news articles search, image search and video search and many more. There are many big search engines people mostly turn to whenever in need, the most popular is Google, followed by Yahoo search, Bing and many others.

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Apr 9, 2021

Why You Need a Search Engine Friendly Website

A study conducted some years ago showed that many webmasters, some business owners, and most CEOs don’t understand the significance of having search engine friendly websites. As a result, they fail to understand the need to commit so much effort to making a website to be SEO friendly.

There are tons of reasons why you should consider making your website search engine friendly. For the purpose of this article, I will discuss just a few of the importance of making optimizing your website for search engine. Some reasons you should know are:

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Apr 28, 2021

The 21 Best Digital Marketing Blogs [2021 UPDATE]

Owning a business comes with many responsibilities and challenges. Increasing global competition means you have to keep up with market demands, new technology and trends or you risk falling behind.

Technology has replaced the traditional marketing tactics with digital marketing. Digital marketing helps to attract customers by using smart promotional strategies. Increasing brand awareness is achieved through social media, search engine rankings, a company’s website, blog, and emails. The job of digital marketers is to create online content which addresses all the valuable information about a brand.

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